Laurel Mercantile Co.

Laurel Mercantile Co. is a retail store located in Laurel. It was founded by Ben and Erin Napier, who gained national recognition through their HGTV show “Home Town.” The store offers a variety of goods including home decor, furniture, apparel, candles, and more, often reflecting the couple’s signature Southern style. The success of the store and the show has contributed to the revitalization of Laurel’s downtown area. They have expanded with more retail locations in the same area: Scent Library, Scotsman General Store, Ben’s Woodshop, Scotsman Manufacturing Co.